在当今全球化的商业环境中，商务英语谈判是企业成功开展国际合作的重要工具。无论是跨国公司之间的合作，还是中小企业拓展海外市场，掌握有效的谈判技巧和地道的商务英语表达都至关重要。
以下是一个真实的商务英语谈判对话案例，展示了一次典型的国际贸易谈判场景，涉及产品采购、价格协商以及交货时间等关键问题。
Dialogue: Business English Negotiation Case
Participants:
- Mr. John Smith – Buyer from a US-based company
- Ms. Lily Wang – Sales Manager from a Chinese manufacturer
Setting: A video call between the two parties to discuss the purchase of 5,000 units of electronic components.
Mr. John Smith:
Good morning, Ms. Wang. Thank you for joining us today. I hope you're doing well.
Ms. Lily Wang:
Good morning, Mr. Smith. I'm fine, thank you. How are you?
Mr. John Smith:
I'm good, thanks. Let's get straight to the point. We're interested in purchasing 5,000 units of your latest model of smart sensors. Could you please share the quotation with us?
Ms. Lily Wang:
Of course. The unit price is $12.50, and the total amount would be $62,500. We also offer a 3% discount if the order is placed before the end of this month.
Mr. John Smith:
Thank you for the information. However, we were hoping for a more competitive price. Our current supplier offers the same product at $11.80 per unit. Can you match that or come closer?
Ms. Lily Wang:
We understand your concern, Mr. Smith. Our pricing is based on high-quality materials and reliable delivery. That said, we can offer a 2% discount if the payment is made in advance, or a 1.5% discount with a 30-day credit period.
Mr. John Smith:
That’s better, but still not quite where we’d like to be. Perhaps we could negotiate a bulk discount? If we increase the order to 7,000 units, would that allow for a lower rate?
Ms. Lily Wang:
That’s a good point. If the order reaches 7,000 units, we can reduce the unit price to $12.00, which is $0.50 less than the original quote. Would that work for you?
Mr. John Smith:
Yes, that sounds more reasonable. We can proceed with 7,000 units at $12.00 each. What about the delivery time?
Ms. Lily Wang:
We can ship within 15 working days after receiving the deposit. We also provide free shipping via sea freight to your warehouse in Los Angeles.
Mr. John Smith:
Perfect. We’ll need to send the deposit within the next five days. Is there anything else you need from our side before we finalize the agreement?
Ms. Lily Wang:
No, everything seems in order. We look forward to a long-term partnership with your company.
Mr. John Smith:
Same here. Thank you for your flexibility, Ms. Wang. We’ll send over the formal order and deposit details by tomorrow.
Ms. Lily Wang:
Great, looking forward to it. Have a nice day!
Mr. John Smith:
You too. Goodbye.
Conclusion:
This negotiation case demonstrates the importance of clear communication, flexibility, and mutual understanding in business discussions. By using appropriate language and showing willingness to compromise, both parties were able to reach a favorable agreement.
Whether you're preparing for a real negotiation or studying business English, practicing such dialogues can significantly improve your ability to communicate effectively in international business settings.
